Independent Media Agencies of Australia (IMAA) Launches Diversity Council – To Take D&I From ‘Niche to Normal’ For Its Members
The new Diversity Council will be Chaired by The Media Store Chief Operating Officer and IMAA Board Member, Jacquie Alley.
The new Diversity Council will be Chaired by The Media Store Chief Operating Officer and IMAA Board Member, Jacquie Alley.
The latest group deal agreements will offer independent media agencies access to a global media commerce platform for ad serving.
Despite the COVID-19 pandemic’s impact on advertiser spend over the past 12 months, 60% of independent agencies still recorded an increase in revenue from 2020 to 2021.
Almost Nine in Ten Independent Media Agencies Anticipate Growth in 2022 Read More »
These industry associations and the IMAA will work together on a range of initiatives during 2022 including education, via the launch of the IMAA Academy for members plus media sector updates.
The independent sector represents approximately $2.5 billion in media expenditure and IMAA member agencies employ more than 1,000 people.
The Pulse Survey was conducted among the IMAA’s members in November 2020 to gather feedback
on market conditions. The survey is conducted twice-yearly among members.
Independent Media Agencies of Australia (IMAA), the national, not for profit industry association for the independent media agency industry, has welcomed four new media partners. To know further, check out this article.
Members receive a range of benefits including a formalised network of industry leaders, a code of conduct, staff training, pitch support, IMAA certification.