Independent Media Agencies Help Clean Up Australia

Members of the Independent Media Agencies of Australia (IMAA), the national, not-for-profit industry association for the independent media agency industry, have banded together across the nation to help clean up Australia.

Clean Up Australia Day’s corporate day was held on 28 February and 13 independent media agencies from four states, along with nine IMAA media partners were paired to clean up their patches.

Clean Up Australia Day was launched more than 30 years ago by Ian Kiernan AO, who wanted to make a difference in his own backyard and which has now become the nation’s largest community based environmental event. This year, Clean Up Australia is urging people to “Step up to clean up” to clean and conserve Australia’s environment.

The independent media agencies involved on the day include Admatic, Affinity, Apparent, BCM, Enigma, Inc Digital, Kaimera, Mentor Marketing, Murmur, OMDigi Group, TFM Digital, The Media Store, and Vonni Media.

The media partners teaming with agency staff are ACM, Amobee, ARN, Bishopp, Blis, EMX, Gumtree, oOh! Media, Stackadapt and Taboola. The IMAA team also participated.

The clean up efforts will stretch from locations in Perth to Sydney and Melbourne and beyond with more than 200 agency and media partner staff participating.

“We are delighted to contribute our collective media agency member efforts to help clean up Australia for the first time. Our members and media partners were all keen to be involved and, as Australian owned businesses, we want to play a part in conserving our environment where we live and work,” IMAA CEO, Sam Buchanan, said.

IMAA Director, Nick Behr, said: “Late last year we launch our first environmental initiative, Project Earth, to develop better sustainability in the independent media sector and greater media landscape after three quarters of our members told us that the environment was important to their agency. We are leading by example by investing and taking tangible action, like Clean Up Australia, to better our environment.”


For further information contact:

Rochelle Burbury
Third Avenue Consulting
0408 774 577

About Independent Media Agencies Australia 

The IMAA was established in February 2020 as a new, national industry body that represents Australia’s independent media agencies. The IMAA promotes the benefits of working with independent media agencies, build awareness and respect for the sector, create a knowledge sharing forum and help build the Australian economy through supporting 100% Australian owned businesses.