NEWS

What’s new, important and noteworthy in relation to the indy agency scene.

IMAA, the national, not-for-profit industry association for the independent media agency industry, today released its landmark AI Guiding Principles – the first of its kind for the Australian media sector.
IMAA has unveiled its key initiatives for the year, including new member education and networking events and plans for another industry-first First Nations immersion trip to …
IMAA, the national, not-for-profit industry association for the independent media agency industry, has canvassed some of its 160+ members and found that indie agencies have won more than 100 major new clients across the country.
Consumer trends including the incoming ‘Silver Tsunami’ of older Australians who will inherit their Baby Boomer parents’ wealth and the search to engage the tightly-protected ‘unfiltered self’, to the emergence of 3D …
The IMAA was founded in 2020 by five independent media agency directors including Nick Behr, Dominic Pearman and Darren McKenzie. The trio will step down from their director roles at the end of 2023 to make way for a refreshed Board.
Audio101 is the latest course in the IMAA Academy’s landmark eight-part education program and is a collaboration between the association and Commercial Radio & Audio (CRA), the peak industry body representing the interests of commercial radio broadcasters throughout Australia.