You don’t have to read this Psychology Today article to recognise the unfortunately ubiquitous human tendency of self-sabotage. We don’t take meaningful action toward the attainment of our loftier goals because we’ve already convinced ourselves that it’s too difficult. Impossible even. We dream dreams and then tear them down.
Sound familiar on a personal level, perhaps?
Well, have you ever told yourself “massive companies only work with massive marketing agencies”? This is a professional self-sabotage red alert. Big companies are working with smaller marketing agencies. Right now. On an increasing basis. In fact, in a lot of cases, they’re seeking them out. Why?