IMAA, the national, not-for-profit industry association for the independent media agency industry, today announced it has arranged a swathe of new group deals, including general insurance, for its members.
Independent media agencies across Australia have recorded a bumper first half of 2023 with a swag of new, major client wins, as brands nationwide continue to recognise the value of working with indie, locally owned agencies.
Indie agencies are causing a big stir in the Australian media landscape at the moment, winning big clients and pinching equally big names from the large holding companies. A root cause of this success, according to Angela Smith, chief brand officer at AFFINITY …
The Independent Media Agencies of Australia (IMAA) celebrated a busy week in Melbourne last week, hosting more than 100 of its media partners and influential media figures across a range of events.
The IMAA said it is unacceptable that Australian businesses and government bodies are not mandated to support Australian businesses. While the Federal Government requires its departments and agencies …
Clean Up Australia Day’s corporate day was held on 28 February and 13 independent media agencies from four states, along with nine IMAA media partners were paired to clean up their patches. Clean Up Australia Day was launched more than 30 years ago by Ian Kiernan AO, who wanted to make a difference.
The IMAA, the national, not-for-profit industry association for the independent media agency industry, today announced the launch of its first Reconciliation Action Plan (RAP).
The NSW Government has refused to review its $78 million master media expression of interest (EOI), or call a halt to the process.
Despite the COVID-19 pandemic’s impact on advertiser spend over the past 12 months, 60% of independent agencies still recorded an increase in revenue from 2020 to 2021.
Listen to the podcast with The IMAA’s Dominic Pearman and Nine’s Michael Stephenson about the insights into how the media and ad sectors are dealing with sector shut-downs and reduced media spends.
