Welcome to the IMAA Members Learning Portal!

As part of your membership to the IMAA, you have been granted exclusive access to comprehensive training modules with accreditation to our Media Partners learning programs.

In addition to these modules, we will be launching the IMAA Academy in early 2022 which will provide members with modulised learning across; Media 101, Radio, TV, Out of Home, Print, Digital and Cinema.

We encourage you to scroll down and start your learning journey with the IMAA.

Good Luck!

The IMAA Facebook University is an education program to empower and upskill the Australian independent media agency industry. Included in the University is:

1. Blueprint Training & Certification Vouchers

As part of the University, you will have access to Blueprint Live and Spotlight sessions. Blueprint is a skill and training program that empowers people with Facebook knowledge and skills to grow their expertise. There is a range of subjects, from Creative to Measurement, that can be accessed. Blueprint training also includes preparation for exam certifications.

2. Leadership Training

This training is designed to support agency teams develop leadership skills and techniques to bring back to their organization. The sessions will be offered free of charge (normally priced at $2,700 AUD per session). Each training session will cover:
Learn how to communicate at a deeper and more impactful level, demonstrate confident and adaptable virtual presence, productively channel nervousness and anxiety into usable energy, and identify and minimize weak language.
Learn to break down the three types of difficult conversations and how to navigate them effectively through a simple structure for delivering difficult messages. Through a series of role-plays, we practice using our courage, our brains, and our hearts to deliver different types of difficult messages.
LinkedIn Marketing Labs Certifications gives members the opportunity to boost their digital marketing credibility and stand out from other marketers as a LinkedIn marketing expert. There are two certification levels: Fundamentals Certification demonstrates expertise in launching and managing a successful LinkedIn advertising campaign. Marketing Strategy Certification demonstrates expertise in building a full-funnel LinkedIn marketing strategy. After passing the exam, members will receive a certificate that can be featured on your LinkedIn profile, showcasing your LinkedIn marketing expertise.
Spotify Soundcheck is an interactive education portal, created to drive awareness for Spotify’s free experience and show the benefits of advertising on their platform. The program features three learning modules that cover the essentials. The program is audio-first and the multimedia is designed to be playful and engaging, just like the Spotify brand. On completion, users will receive a congratulatory email and also a Spotify Certification badge that they can upload to LinkedIn.
The Trade Desk Edge Academy provides members with the skills needed to build professional confidence, drive real business outcomes, and advance their careers in data-driven advertising.

In the ever-changing advertising world with this certification program to learn the language, tools, and processes involved in digital advertising.
This introductory course focuses on key industry terms, the advertising landscape, tools, strategic audience planning and buying, measurement, and the role of artificial intelligence.

There are two options: Digital Advertising and Quantcast Platform.

Digital Advertising covers Advertising Ecosystems, Media Planning, Media buying, Attribution and Measurement, and AI and then the Quantcast Platform covers: Platform, Planning, Activation, Measurement, and AI.