What is Female Leaders of Tomorrow Programme?
Building on the success of our inaugural Female Leaders of Tomorrow (FLoT) programme, we are thrilled to announce the launch of our second cohort, now a nationwide initiative across Australia.
Mentees can learn from their mentors’ wisdom and experiences through a collaborative relationship, gain valuable industry insights, expand their professional networks, and enhance their skills and capabilities. Ultimately, the mentor programme seeks to empower mentees, support their growth, excel in the industry, and enable them to achieve their career goals.
Overview of the Programme
Wendy Gower is the programme facilitator. With a long track record of agency leadership, Wendy now runs her own training, coaching and mentoring consultancy, WeGrow, which specialises in the communications industry.
She has a background in large global media agencies, holding leadership roles across London, Sydney, and Melbourne and working closely with some of the world’s leading brands. Leading and developing Teams and Client relationships has always been her passion.
The programme was designed as a hybrid of face-to-face and online mentoring sessions, with Wendy facilitating, training and support for mentors and mentees.
Programme Benefits
“This Mentoring Programme is an exceptional opportunity for learning and networking.”
– Lauren Joyce, Chief Strategy & Connections Officer, ARN Pictured Left
Our first cohort of mentees demonstrated significant growth, as evidenced by the survey conducted, which was benchmarked from the beginning of the programme to the end. The results revealed:
- 100% of participants reported an uplift in their leadership abilities.
- 100% described the program as life changing.
- 100% showed improvement in actively applying new leadership capabilities after the programme.
- 86% felt more confident in utilising their leadership skills in challenging situations, truly stepping outside their comfort zones.
- Access to highly experienced media professionals dedicated to their mentee’s success.
- Practical insights, guidance, and advice tailored to specific needs.
- Enhanced interpersonal and communication skills.
- Support in overcoming career challenges and roadblocks.
- Assistance in achieving your career development goals.
Programme Criteria
Mentees
This programme is exclusively available to agency members of the IMAA and designed for women who currently hold positions such as Senior Manager and Director titles.
Applicants must have a minimum of 5 years of experience in any media agency discipline, such as Investment, Strategy, Client Lead, Data, Tech, Sales, etc.
If you meet the outlined criteria, we would like to invite you to CLICK on the application box below and submit your application to info@theimaa.com.au.
The fee for each successful mentee accepted into the IMAA Female Leaders of Tomorrow programme is $1,100 + GST.
How To Apply
Step 1: Applicants must seek approval from their Agency Leader (MD/GM/CEO).
Step 2: The Agency leader (MD/GM/CEO) must write an endorsement for the applicant.
Step 3: Applicants create a 90-second video. (60% weighting)
Step 4: Applicants complete the written submission, which consists of four short responses with a maximum of 200 words per response. (40% weighting)