Who we are?
The Independent Media Agencies Australia (IMAA) was established in February 2020 as the national industry body representing Australia’s independent media agencies.
Our purpose is to:
We are deeply committed to representing and multiplying the strength of Australian-owned agencies.
Our vision is to:
An industry truly led by the spirit and collective firepower of Australian-owned agencies, taking the whole advertising industry to new heights.
The IMAA offers:
Education and learning opportunities
A range of discounts on agency tools and business expenses: such as trade credit insurance and consumer insights.
Networking and Events
IMAA Board of Directors
The Board of Directors comprises of IMAA independent Agency owners, each serving for a two-year term.
2026 Board of Directors
WHY
INDEPENDENT?
In a challenging and ever-evolving media and marketing landscape, independent media agencies continue to offer local and global brands a highly valuable agency partner solution.
Established and reputable independent media agencies, such as those that belong to the IMAA, offer brands and marketers a competitive edge through consistently providing:
- Superior service, always. Working with an indy means your business is a priority, always.
- Experienced hands on your business. You get the A-team.
- Trust & transparency.
- A genuine business partnership. You deal with the owners & leaders of the business, who you know are in it to win it, together.
- No agendas, just a ruthless commitment to your business and in achieving results.
