Who we are?

The Independent Media Agencies Australia(IMAA) was established in February 2020 as the national industry body representing Australia’s independent media agencies.
Our purpose is to:
Provide a platform for support and collaboration between independent Media Agencies Australia-wide.
Showcase the benefits to businesses of working with independent Media Agencies.
Reinforce the financial benefits to the economy by supporting 100% Australian-owned Media Agencies.
The IMAA offers:
Education and learning opportunities
A range of discounts on agency tools and business expenses: such as trade credit insurance and consumer insights.
Networking and Events

IMAA Founders

In February 2020, the IMAA was founded by five Agency Directors
Anthony Colreavy
Sandbox Media
Darren McKenzie
McKenzie Partners
Dominic Pearman
Pearman Media
Nick Behr
Daniel O'Brien

IMAA Board Directors

The Board of Directors comprises of IMAA independent Agency owners, each serving for a two-year term.
2023 Board Directors
IMAA Board Directors

Back Row: (L to R): Angela Smith, Jacquie Alley (Chairperson), Phil McDonald

Seated: (L to R) Steve Fagan (Treasurer), Melissa Roberts

IMAA Leadership Team

The Leadership team comprises of IMAA Members from across the country.
Angela Smith
Melissa Roberts
Ad Room, VIC
Es Chandra
Glide Agency, WA
Mike Wilson
Hatched, NSW
Jessica Bray
Audience Precision, NSW
Jenna Lambert
Media33, VIC
Michael Petersen
Pivotus, QLD


In a challenging and ever-evolving media and marketing landscape, independent media agencies continue to offer local and global brands a highly
valuable agency partner solution.

Established and reputable independent media agencies, such as those that belong to the IMAA, offer brands and marketers a competitive edge through consistently providing:

  • Superior service, always. Working with an indy means your business is a priority, always.
  • Experienced hands on your business. You get the A-team
  • Trust & transparency
  • A genuine business partnership. You deal with the owners & leaders of the business, who you know are in it to win it, together.
  • No agendas, just a ruthless commitment to your business and in achieving results.