Who we are?
The Independent Media Agencies Australia (IMAA) was established in February 2020 as the national industry body representing Australia’s independent media agencies.
Our purpose is to:
We are deeply committed to representing and multiplying the strength of Australian-owned agencies.
Our vision is to:
An industry truly led by the spirit and collective firepower of Australian-owned agencies, taking the whole advertising industry to new heights.
The IMAA offers:
Education and learning opportunities
A range of discounts on agency tools and business expenses: such as trade credit insurance and consumer insights.
Networking and Events
IMAA Founders
In February 2020, the IMAA was founded by five Agency Directors
Anthony Colreavy
Sandbox Media
Darren McKenzie
McKenzie Partners
Dominic Pearman
Pearman Media
Nick Behr
Kaimera
Daniel O'Brien
Frontier
IMAA Board Directors
The Board of Directors comprises of IMAA independent Agency owners, each serving for a two-year term.
2025 Board Directors
(L to R Top Row): Michael Petersen, Melissa Roberts
(L to R Bottom Row) Phil McDonald, Jacquie Alley (Chairperson), Steve Fagan (Treasurer)
IMAA Leadership Team
The Leadership team comprises of IMAA Members from across the country.
Es Chandra
Glide Agency, WA
Mike Wilson
Hatched, NSW
Jessica Bray
Audience Precision, NSW
Jenna Lambert
Media33, VIC
Michael Petersen
Pivotus, QLD
WHY
INDEPENDENT?
In a challenging and ever-evolving media and marketing landscape, independent media agencies continue to offer local and global brands a highly valuable agency partner solution.
Established and reputable independent media agencies, such as those that belong to the IMAA, offer brands and marketers a competitive edge through consistently providing:
- Superior service, always. Working with an indy means your business is a priority, always.
- Experienced hands on your business. You get the A-team.
- Trust & transparency.
- A genuine business partnership. You deal with the owners & leaders of the business, who you know are in it to win it, together.
- No agendas, just a ruthless commitment to your business and in achieving results.
