NEWS
What’s new, important and noteworthy in relation to the indy agency scene.
Despite the COVID-19 pandemic’s impact on advertiser spend over the past 12 months, 60% of independent agencies still recorded an increase in revenue from 2020 to 2021.
These industry associations and the IMAA will work together on a range of initiatives during 2022 including education, via the launch of the IMAA Academy for members plus media sector updates.
The independent sector represents approximately $2.5 billion in media expenditure and IMAA member agencies employ more than 1,000 people.
The campaign will feature across radio, TV, Out-of-Home, digital and print channels, with partner organisations contributing more than $2 million of advertising support.
The group deals program, brokered by the IMAA, offers agencies access to reporting tools from several industry bodies at a reduced rate, allowing members to save up to 50%.
The results revealed that almost 90% of agencies expected to boost their workforce numbers this year, while 31% said they had already financially recovered.