NEWS
What’s new, important and noteworthy in relation to the indy agency scene.
The NSW Government has refused to review its $78 million master media expression of interest (EOI), or call a halt to the process.
The sold-out event, to be held in-person and live-streamed from Sydney on April 5, is an opportunity for the association’s 120+ members.
The new Diversity Council will be Chaired by The Media Store Chief Operating Officer and IMAA Board Member, Jacquie Alley.
The latest group deal agreements will offer independent media agencies access to a global media commerce platform for ad serving.
Despite the COVID-19 pandemic’s impact on advertiser spend over the past 12 months, 60% of independent agencies still recorded an increase in revenue from 2020 to 2021.
These industry associations and the IMAA will work together on a range of initiatives during 2022 including education, via the launch of the IMAA Academy for members plus media sector updates.