What’s new, important and noteworthy in relation to the indy agency scene.
Despite the COVID-19 pandemic’s impact on advertiser spend over the past 12 months, 60% of independent agencies still recorded an increase in revenue from 2020 to 2021.
These industry associations and the IMAA will work together on a range of initiatives during 2022 including education, via the launch of the IMAA Academy for members plus media sector updates.
The independent sector represents approximately $2.5 billion in media expenditure and IMAA member agencies employ more than 1,000 people.
The group deals program, brokered by the IMAA, offers agencies access to reporting tools from several industry bodies at a reduced rate, allowing members to save up to 50%.
The results revealed that almost 90% of agencies expected to boost their workforce numbers this year, while 31% said they had already financially recovered.