Accompanying the e-learning are complementary written and verbal resources so that participants can hear and learn directly from agency leaders and channel specialists.
These resources include:
A comprehensive guide to the acronyms and meanings of commonly used words and phrases within media.
Thirteen independent agency leaders have offered their knowledge, experience and tips on each channel, covering what makes a great ad, why and when to use a channel, what media complements the channel, and their thoughts on measurement.
In addition, we have advice and insights from leading strategists on briefs, schedules and reports and their thoughts on their importance, how to implement them, and what tools you need to succeed.
Woven into this learning Academy is a collection of podcasts featuring IMAA members and industry experts on the subject matter. These podcasts provide lively discussions on the channel.