Pitch-Chella is open exclusively to IMAA Members with five years or less experience in the media industry.

This includes roles across:

• Client Services
• Creative
• Digital Performance
• Implementation
• Marketing
• Trading & Investment
• Strategy & Planning
• Sales

Please note:
C-Suite executives are not eligible to participate.

• • Enter as an individual or as part of a team (2–4 people)
  • Teams can be formed within your agency or across agencies
  • There is no limit to how many teams an agency can submit

If you enter individually, the IMAA can help match you with others based on complementary skills.

Over the course of the program, all teams will:

• Respond to a brief from a selected charity
• Craft a response to a brief from a selected charity
• Utilise PowerPoint or Canva skills
• Pitch live to a panel of industry judges, virtually (if shortlisted)

Finalist pitches are 15 minutes and will be recorded.

The program is run nationally and conducted virtually, including the final pitch. There will also be an opportunity to attend an in-person briefing session with the chosen charity.

The program culminates in a live awards night at The Beresford Hotel in Surry Hills, where finalists and winners are celebrated.

• Applications open
• Applications close
• Teams announced + briefs released
• Written submissions due
• Judging period
• Finalists announced + feedback shared
• Final pitch (virtual)
• Winners announced at Pitch-Chella event

• Individual entry: $90 (ex GST)
• Team entry (up to 4 people): $300 (ex GST)

All participation costs are covered by the entrant’s agency.

Participants are expected to:

• Collaborate with their team across the program timeline
• Contribute to the development of the submission
• Be available for key milestones

If selected as a finalist, all team members must be available for the final pitch.

To support entrants, the IMAA provides:

• A resource bank
• A briefing webinar to guide teams through the brief
• Access to past winning submissions as a benchmark

The goal is to ensure all participants feel supported throughout the process.

• Submissions must be provided as a PowerPoint or Canva presentation
• A media plan must be included
• All work must be submitted by the due date

Judges are looking for ideas that demonstrate:

• Strong understanding of consumer behaviour
• Clear strategic thinking
• Innovative use of media
• Ability to deliver impact beyond category norms

Submissions are assessed across:

• Objective & problem
• Insight & strategy
• Idea & execution
• Role of media

For individuals:

• Build your profile across the industry
• Gain recognition for your ideas
• Develop pitching and strategic skills
• Collaborate and network with peers
• Be part of a fun, high-energy experience

For agencies:

• Invest in and develop emerging talent
• Encourage collaboration across teams
• Gain exposure through PR and industry recognition
• Provide staff with access to larger, more complex briefs

• Your agency must be and IMAA member
• You are employed at the agency 
• Maximum of 5 years’ experience in media
• No C-Suite participation
• Participants must actively contribute to their team
• All costs are covered by the entrant’s agency