AIC and the IMAA Join Forces to Strengthen the Media Industry

Advertising Industry Careers (AIC) are thrilled to announce that the Independent Media Agencies Australia (IMAA) will be featured on the AIC platform from launch. From January ‘24, the IMAA will have a dedicated industry body profile on the AIC platform, offering a wealth of opportunities and resources for aspiring professionals looking to make their mark in the ad and media sector.

This collaboration marks a significant milestone for both organisations, as they share a common vision of fostering diversity, educating future talent and creating job opportunities. With the IMAA’s unrivalled expertise and AIC’s growing reach and career focus, this partnership aims to create a more inclusive, dynamic, and innovative space for industry professionals, career changers and students planning their career.

Sam Buchanan, CEO of IMAA, expressed his enthusiasm for the partnership, stating, “We at the IMAA are proud to collaborate with Advertising Industry Careers from launch, with a shared vision to educate and draw diverse talent into our industry. Together, we aim to inspire the next generation of advertising professionals and nurture a workforce that reflects the diversity of demographics and audiences in Australian society.”

Adam Elliott, CEO of Advertising Industry Careers, emphasised the significance of this partnership by saying, “The IMAA is an important partner for us. They do amazing work for their 160+ independent media agency members, and our two organisations are very much aligned in our desire to strengthen our industry. We are excited to share resources, insights, programs and knowledge to drive positive change and growth and thank Sam and the team for coming on the journey with us”.

Through this partnership, AIC will promote the important work the IMAA does for its members with a major focus on the IMAA Academy. Courses available through the Academy cover a variety of introductory subjects related to media, as well as valuable business, human resources, and compliance training courses for managers. Media topics include Cinema, Out of Home, Media 101, Audio, Digital and more.

About Advertising Industry Careers (AIC)

From January ’24, Advertising Industry Careers will begin a multi-year, multi-million dollar campaign to promote careers and jobs in the Australian advertising and media industry. The platform will help candidates explore companies and the career paths most suited to them. Employers will be able to promote their employer brand in detail alongside their job vacancies and speak to graduates, career changers and experienced industry professionals. The platform will promote all disciplines across media agencies, creative agencies, media owners, ad tech and production companies to help educate and attract diverse talent to the industry. For more info, visit

About Independent Media Agencies Australia (IMAA)

Independent Media Agencies Australia (IMAA) was established in February 2020 as the national industry body representing Australia’s independent media agencies. The IMAA supports and advances the interests of over 160 independent media agencies, fostering growth, innovation, and excellence within the independent media agency sector. Their goals are to provide a platform for support and collaboration between independent media agencies, showcase the benefits of working with independent media agencies and reinforce the financial benefits to the economy by supporting 100% Australian-owned Media Agencies.