Independent Media Agencies of Australia (IMAA) Launches Diversity Council – To Take D&I From ‘Niche to Normal’ For Its Members

The Independent Media Agencies of Australia (IMAA), the national, not-for-profit industry association for the independent media agency industry, today announced the launch of its Diversity Council, designed to educate, and empower member agencies on the value of embracing a diverse and inclusive workplace.

The new Diversity Council will be Chaired by The Media Store Chief Operating Officer and IMAA Board Member, Jacquie Alley and will facilitate resources, training, and other initiatives for members, leadership training on the value of D&I, and provide a platform for support and collaboration between members.

Diversity Council

The four key pillars of the Diversity Council are: cultural diversity, age, and gender, LGBTQI+, and ability and accessibility, with the goal of providing education, agency engagement and to increase employee satisfaction of being valued and treated fairly regardless of age, cultural background, sexual orientation, gender, or disability.

“Diversity & Inclusion is a deeply personal and emotive workplace topic. Our goal as the IMAA Diversity Council is to be respectful of this and to provide resources, training, and events to cater for member agencies, wherever they are on the journey. Alongside ten committed colleagues, our mission is to demonstrate the value of embracing a diverse and inclusive workplace with the goal of taking D&I from niche to normal within IMAA agencies. Ideally, over time, there is no need for such a Council as our industry embraces its wonderful differences, bound together by common goals. Indies are often known for their great cultures, so we have a solid foundation to build upon. We are excited to lead the way,” IMAA Diversity Council Chair, Jacquie Alley, said.

The Diversity Council will be led by Alley alongside 10 industry representatives including: The Media Store’s Aliya Hasan, Half Dome’s Tom Curtain, AFFINITY’s Angela Smith, Impetus’s Janet Boey, Kaimera’s Stewart Gurney, MediaSmiths’ Angela Smith, In Marketing We Trust’s Selina Gough, Customedia’s Jacqui Ollevou, and the IMAA’s Sam Buchanan and Rebecca Coulson.

To kick off the Diversity Council, the IMAA has become a member of the Diversity Council of Australia, the independent not-for-profit peak body leading diversity and inclusion in the workplace, which has more than 1,000 corporate members.

To mark International Women’s Day on 8 March, IMAA will partner with JCDecaux to present an industry breakfast on 9 March featuring guest speaker Jelena Dokic, the former professional tennis player and author of Unbreakable.

The IMAA’s members can be viewed here:

Further information is available at:


For further information contact:

Rochelle Burbury
Third Avenue Consulting
0408 774 577

About Independent Media Agencies of Australia (IMAA)

The Independent Media Agencies of Australia (IMAA) was established in February 2020 as a new, national industry body that represents Australia’s independent media agencies. The IMAA promotes the benefits of working with independent media agencies, builds awareness and respect for the sector, creates a knowledge sharing forum and helps build the Australian economy through supporting 100% Australian owned businesses.