Independent Media Agencies Of Australia (IMAA) To Host 'Operation Bounceback' - First Major Event For Industry

The Independent Media Agencies of Australia (IMAA), the national, not-for-profit industry association for the independent media agency industry, today announced it will host its first major member event, Operation Bounceback.

The sold-out event, to be held in-person and live-streamed from Sydney on April 5, is an opportunity for the association’s 120+ members, 40 media partners, and respective industry bodies to discuss the current state of the industry and the future of independent media agencies, and the broader media landscape across Australia.

Sold-out event one of first globally to be carbon negative

Guest speakers span the TV, radio, out-of-home, news media, regional media, cinema, and digital sectors. They include a TV panel, hosted by Think TV’s Kim Portrate, along with presentations from Boomtown Chairman and SCA Chief Sales Officer Brian Gallagher, IAB CEO Gai Le Roy, Val Morgan Managing Director Guy Burbidge, CRA CEO Joan Warner, Outdoor Media Association CEO Charmaine Moldrich, Ground Control Research Director John Williams to discuss data in the industry, and ThinkNewsBrands General Manager Vanessa Lyons.

The event is one of the first ever globally to be carbon negative, by directly stopping big polluters,

with Australian start-up C2Zero offsetting the entire event, eliminating three tonnes of carbon on behalf of the IMAA.

IMAA General Manager, Sam Buchanan, said the association was thrilled to host its first-ever major event.

“Our members have been asking for an event of this scale for some time, so we’re excited to finally be able to offer it. It’s a fantastic opportunity for our members and partners to come together, in-person and virtually, with all the major media owners, partners, and industry bodies, and talk about the future for independent agencies and the media landscape nationwide. 2022 is set to be a strong year for the indies, as businesses continue to bounce back from the impact of the COVID-19 pandemic and reset their clients’ media buying plans and strategies, and our members are predicting a bumper year,” Buchanan said.

“We’re also thrilled to partner with the C2Zero team to make the Operation Bounceback event carbon negative – as an association, we’re committed to making a real difference in the fight against climate change, and this is just one way we can make a contribution.”

The IMAA now boasts more than 120 members, who receive a range of benefits including connection to a formalised network of industry leaders, the new Diversity Council, a code of conduct, staff training, pitch support, IMAA certification and membership of the world’s largest independent agency network, thenetworkone.

The sold-out event can be live streamed at

Further information is available at:


For further information contact:

Rochelle Burbury
Third Avenue Consulting
0408 774 577

About Independent Media Agencies of Australia (IMAA)

The Independent Media Agencies of Australia (IMAA) was established in February 2020 as a new, national industry body that represents Australia’s independent media agencies. The IMAA promotes the benefits of working with independent media agencies, builds awareness and respect for the sector, creates a knowledge sharing forum and helps build the Australian economy through supporting 100% Australian owned businesses.