Contemplating a switch to an independent agency from a global holding group can be a little scary. Those who’ve done it say the key skills are the same but that the reward is having a greater personal impact, making a difference, less bureaucracy and no day is the same.
The IMAA, the national, not-for-profit industry association for the independent media agency industry, today announced the launch of its first Reconciliation Action Plan (RAP).
The campaign will feature across radio, TV, Out-of-Home, digital and print channels, with partner organisations contributing more than $2 million of advertising support.
The group deals program, brokered by the IMAA, offers agencies access to reporting tools from several industry bodies at a reduced rate, allowing members to save up to 50%.
The results revealed that almost 90% of agencies expected to boost their workforce numbers this year, while 31% said they had already financially recovered.
Trade credit insurance protects agencies from bad debts including unpaid invoices caused by client bankruptcy and receivership.
After recording 325% growth in membership since its launch 12 months ago, the IMAA has named Sam Buchanan as inaugural General Manager.
Over the next five months, an exclusive IMAA member only webinar series will be held with each of the IMAA’s media owner partners especially tailored for independent media agencies to inspire.
Listen to the podcast with The IMAA’s Dominic Pearman and Nine’s Michael Stephenson about the insights into how the media and ad sectors are dealing with sector shut-downs and reduced media spends.
