News

INDEPENDENT MEDIA AGENCIES FORECAST STAFF AND REVENUE BOOST FOR 2021

19 January 2021 Independent media agencies are predicting a strong recovery from the effects of COVID-19, forecasting an increase in staff and revenue in 2021, according to data from the Independent Media Agencies of Australia’s (IMAA) second Pulse Survey of its members. The results revealed that almost 90% of agencies expected to boost their workforce numbers this …

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INDEPENDENT MEDIA AGENCIES OF AUSTRALIA ANNOUNCES WORLD FIRST TRADE CREDIT INSURANCE GROUP DEAL FOR MEMBERS

29 April 2021 The Independent Media Agencies of Australia (IMAA) today announced a major win for the independent media agency sector, negotiating a world-first trade credit insurance group deal for IMAA members. Trade credit insurance protects agencies from bad debts including unpaid invoices caused by client bankruptcy and receivership, default, political risks and other reasons. …

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INDEPENDENT MEDIA AGENCIES FORECAST STAFF AND REVENUE BOOST FOR 2021 – NEW IMAA PULSE SURVEY

19 January 2021 Independent media agencies are predicting a strong recovery from the effects of COVID-19,forecasting an increase in staff and revenue in 2021, according to data from the Independent MediaAgencies of Australia’s (IMAA) second Pulse Survey of its members.The results revealed that almost 90% of agencies expected to boost their workforce numbers thisyear, while …

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INSIGHTS & INNOVATION

The Independent Media Agencies of Australia (IMAA) has announced the launch of its “Insights and Innovation” series of webinars for members in conjunction with media owners. Over the next five months, an exclusive IMAA member only webinar series will be held with each of the IMAA’s media owner partners especially tailored for independent media agencies …

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WELCOMING FOUR NEW MEDIA PARTNERS

INDEPENDENT MEDIA AGENCIES OF AUSTRALIA (IMAA) WELCOMES FOUR NEW MEDIA PARTNERS Independent Media Agencies of Australia (IMAA), the national, not for profit industry association for the independent media agency industry, has welcomed four new media partners: Spotify, Kargo, EMX and Quantcast. Kargo is the leader in creating mobile advertising experiences that elevate brands and motivate consumers. …

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Media spending & COVID-19

Buying & selling in year of upheaval. Interested in the impact at agencies? Listen to the podcast with The IMAA’s Dominic Pearman and Nine’s Michael Stephenson about the insights into how the media and ad sectors are dealing with sector shut-downs and reduced media spends. Joining a special Mediaweek podcast are the Independent Media Agencies …

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WELCOMING NINE NEW MEMBERS

The Independent Media Agencies of Australia (IMAA), the new, national, not for profit industry association for the independent media agency industry, has welcomed nine new members. The new members are: Alchemy One, Indago Digital, Leonards Advertising, The Media Precinct, Mentor Marketing, Next & Co, Oddfish Media, Pivotus and Valore Media. Members receive a range of …

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