NEWS
What’s new, important and noteworthy in relation to the indy agency scene.
IMAA, the national, not-for-profit industry association for the independent media agency industry, has canvassed some of its 160+ members and found that indie agencies have won more than 100 major new clients across the country.
Consumer trends including the incoming ‘Silver Tsunami’ of older Australians who will inherit their Baby Boomer parents’ wealth and the search to engage the tightly-protected ‘unfiltered self’, to the emergence of 3D …
The IMAA was founded in 2020 by five independent media agency directors including Nick Behr, Dominic Pearman and Darren McKenzie. The trio will step down from their director roles at the end of 2023 to make way for a refreshed Board.
Audio101 is the latest course in the IMAA Academy’s landmark eight-part education program and is a collaboration between the association and Commercial Radio & Audio (CRA), the peak industry body representing the interests of commercial radio broadcasters throughout Australia.
Advertising Industry Careers (AIC) are thrilled to announce that the Independent Media Agencies Australia (IMAA) will be featured on the AIC platform from launch. From January ‘24, the IMAA will have a dedicated industry body profile on the AIC platform, offering a wealth of opportunities and resources for aspiring professionals looking to make their mark in the ad and media sector.
IMAA CEO Sam Buchanan, Nicole Bence, Peter Horgan and Aimee Buchanan are amongst the first industry executives to be named in the superstar cast for the Adland’s first ever industry pantomime “Addy Lala and the MOOD Tea Thieves”.