Pitch-Chella Resources
Everything you need to approach the brief with confidence and create a standout submission.
Pitch-Chella Resources
Everything you need to approach the brief with confidence and create a standout submission.
New to Pitch-Chella or not sure where to begin? Start here.
This short overview will help you understand what the judges are looking for and how to approach the brief.
New to Pitch-Chella or not sure where to begin? Start here.
This short overview will help you understand what the judges are looking for and how to approach the brief.
Overview
Hear what Pitch-Chella is all about and why to get involved.
How to succeed
Learn what judges are really looking for and how to turn your idea into a compelling pitch.
Overview
Hear what Pitch-Chella is all about and why to get involved.
How to succeed
Learn what judges are really looking for and how to turn your idea into a compelling pitch.
What the Judges are looking for
Strong entries are clear, strategic and creatively executed. Here’s what separates good from great.
- Clearly articulate the business or brand context that precipitated the problem.
- Ensure objectives are quantifiable with a solid measurement framework in place – without this, judges cannot accurately assess the effectiveness of your work.
- Help judges grasp the magnitude of the challenge faced.
- Move beyond merely describing the audience, explain why they are a key growth target, supported by data points.
- Offer a compelling insight that serves as an ‘aha’ moment, aiming to inspire judges with its originality and strategic relevance.
- Ensure the insight provides clear direction for the strategy and idea development.
- Demonstrate how the strategy and insight directly inform the media idea, influencing channel selection and execution, judges look for this critical connection.
- Emphasise innovative aspects of the execution, steering clear of routine elements.
- Ensure you have included a minimum of one media vendor from the following channels:
- TV
- Audio
- Publishing & News
- Out-of-home
- Digital
- Clearly link results back to the quantifiable objectives set at the beginning, providing judges with a clear understanding of the impact.
- Contextualise results (eg. year-over-year or versus competitors) to highlight performance
- Ensure the results resonate with the category entered, such as brand impact, commercial results, or media effectiveness.
- Utilise modelling, if possible, to substantiate the effectiveness of your approach.
- Consider and account for external variables (pricing strategies, competitive actions, market seasonality, or new product developments) that might have influenced the outcomes.
Learn from Past Participants
Real insights from past participants on how they approached the brief, overcame challenges, and created standout submissions.
How did you find the experience?
How did your team first approach the brief?
How did you simplify and shape the final concept?
What advice would you give first-time
Pitch-Chella teams?
Learn from Past Participants
Real insights from past participants on how they approached the brief, overcame challenges, and created standout submissions.
How did you find the experience?
How did your team first approach the brief?
How did you simplify and shape the final concept?
What advice would you give first-time
Pitch-Chella teams?
See what great work looks like
There’s no one way to win, these examples show different approaches that stood out.
See what great work looks like
There’s no one way to win, these examples show different approaches that stood out.
Missed the live webinar?
Watch the recording
Sam will walk you through the program and give clarity on what’s expected.
Access Media Kits
Partner media kits, brand assets and supporting information to help bring your idea to life.
Access Media Kits
Partner media kits, brand assets and supporting information to help bring your idea to life.
Brought to you by:
Brought to you by:
Gold Sponsor
Gold Sponsor
Supporting Sponsors
EVENT DETAILS
Location
The Beresford Hotel
354 Bourke Street,
Surry Hills, NSW
View on Google Maps
Event details
Thursday 30 July 2026
Arrival from 5:00pm
Event: 5:00pm–9:00pm
View Event Page
Event enquiries
Jo Moss, Event Manager
jo@theimaa.com.au