Insights & Innovation

The Independent Media Agencies of Australia (IMAA) has announced the launch of its “Insights and Innovation” series of webinars for members in conjunction with media owners.

Over the next five months, an exclusive IMAA member only webinar series will be held with each of the IMAA’s media owner partners especially tailored for independent media agencies to inspire and inform members.

Each webinar will focus on specific issues, trends and innovations, business updates and looking ahead to 2021.

For example, the Foxtel webinar looked at the US election with Annelise Nielsen, live from the campaign trail in Miami, while Foxtel CEO Mark Frain discussed what is coming up in 2021.

Verizon Media will also look ahead at the opportunities to supercharge brands in 2021 and unveil some exclusive product reviews.

Other media owners participating include ARN, EMX, Facebook, JCDecaux, Kargo, News Corp, Network Ten, Nine Network, Nova, oOh!media, QMS, Quantcast, SCA, Seven Network, Shopper Media, Spotify, Val Morgan and VMO.

Foxtel CEO, Mark Frain, said: “The collective push and support that the IMAA champions is something that Foxtel Media is hugely supportive of. We also believe that we have an important role to play in empowering our partners across the IMAA with a depth of insight into our audiences and direct access to the breadth of our talent. The Insights and Innovation webinar series is a fantastic initiative, and we were proud to help the IMAA launch this to the market.”

Verizon Media Managing Director ANZ, Paul Sigaloff, said: “There has never been a more important time to bring the industry together, connect with and inspire one another. The IMAA plays a pivotal role in doing that. As a founding member, we’re proud to support the Insights and Innovation series building on Verizon Media’s commitment to look after the people within the media industry at large. We are focused on being good partners, being good members of the advertising industry and good citizens to society. Our hope is to share insights and ideas that inspire the indies and build on their digital skillset.”

Quantcast Commercial Director ANZ, Craig Bonser, said: “Quantcast is delighted to be a part of the IMAA’s Insights and Innovation series. We have always been a huge supporter of independent agencies and being involved in this series will give us the opportunity to share, on a larger scale, some exciting insight pieces with key ‘topical’ takeaways that can hopefully advise and inspire agency members.

“With a live lens into the open internet and being at the forefront of privacy, data and insights, Quantcast has a unique view of the online world and this can help to really inform independent agencies on the key trends, innovation and things to consider for their clients as we head into 2021. We look forward to sharing some actionable insights that, most importantly, will benefit agencies’ clients.”

News Corp Australia Managing Director of National Sales, Lou Barrett, said: “The IMAA plays a very important role in our industry, they are incredibly collaborative and deliver real value. Supporting the IMAA’s Insights and Innovation series underlines our commitment to clients and agencies to provide them with invaluable insights and new ideas to help grow their business.”

IMAA General Manager, Sam Buchanan, said: “Our COVID-19 series of webinars for members, covering areas such as legal, HR and the economic outlook, have been really well received by members. Given we are still operating with COVID restrictions, we wanted to give each of our media partners a unique opportunity to engage with members. The ‘Insights and Innovation’ series will continue weekly into the new year and we’ve had a fantastic response so far.”