Independent Media Agencies of Australia (IMAA) Launches New Deals Programs For Members

24 September 2021 – The Independent Media Agencies of Australia (IMAA), the national, not-for-profit industry association for the independent media agency industry, has announced its new deals program for members, offering them savings on industry reporting and media tools.

The group deals program, brokered by the IMAA, offers agencies access to reporting tools from several industry bodies at a reduced rate, allowing members to save up to 50% in some cases.

Current participants include Nielsen, Roy Morgan, WARC, Amobee, Croft Analytics (social tools), Fonto and Digital Brief (training).

The deals will be updated quarterly and handed to new members as part of their welcome pack.

IMAA General Manager, Sam Buchanan, said the deals aimed to level the playing field for members.

“Our members have told us these tools are invaluable for their business but are often priced out of reach. This latest deal is an opportunity for indies to access those essential industry tools – it’s just another way we’re paving the way for independent agencies in the marketplace.”

The deals program comes on the back of the IMAA successfully negotiating a world-first trade credit insurance group for members. Trade credit insurance protects agencies from bad debts, including unpaid invoices, caused by client bankruptcy and receivership. The group deal, successfully brokered by the IMMA, will see its members save up to 75% in some cases.

The IMAA hosted a webinar for members this week, hosted by Buchanan, with speeches from Nielsen, WARC and Roy Morgan.

Roy Morgan Chief Digital Officer Howard Seccombe said: “Roy Morgan has a long history of working with Australia’s independent media agencies and we are pleased to extend this support to all IMAA members. As an independently owned Australian company ourselves, we feel a strong sense of connection to the independent agency sector. Roy Morgan has been the trusted source of media currency data for many years and is used by agencies and publishers as a source of truth to evaluate and plan media. We look forward to supporting IMAA members throughout their COVID-19 recovery and growth phase.”

The IMAA now boasts nearly 100 members, who receive a range of benefits including connection to a formalised network of industry leaders, a code of conduct, staff training, pitch support, IMAA certification and membership of the world’s largest independent agency network, thenetworkone

The IMAA’s members can be viewed here:

Further information is available at:


For further information contact:
Rochelle Burbury
Third Avenue Consulting
0408 774 577

About Independent Media Agencies Australia

The IMAA was established in February 2020 as a new, national industry body that represents Australia’s independent media agencies. The IMAA promotes the benefits of working with independent media agencies, build awareness and respect for the sector, create a knowledge sharing forum and help build the Australian economy through supporting 100% Australian owned businesses.